Biography:

Bill Cates is a recognized authority in referral marketing and client acquisition strategies, helping professionals grow their businesses through relationship-driven sales. As President of Referral Coach International, Bill has spent over three decades coaching, consulting, and speaking on the power of referrals, warm introductions, and personalized client engagement.
Bill is the bestselling author of several influential books, including "Get More Referrals Now!", "Don't Keep Me a Secret!", "Beyond Referrals," and "Radical Relevance." His latest work focuses on helping businesses fine-tune their marketing messages to attract the right clients with clarity and impact. His books have been translated into multiple languages, solidifying his influence worldwide.
As a Hall of Fame Speaker, Bill has delivered keynotes and workshops across five continents, teaching thousands of professionals how to generate high-quality referrals and warm introductions. His insights have been featured in The Wall Street Journal, Success Magazine, Entrepreneur, and Selling Power. Through his coaching and training programs, he has helped over 200,000 professionals increase their revenue without relying on cold calls or expensive marketing campaigns.
Beyond his professional life, Bill is an adventurer, having climbed Mount Kilimanjaro and pursuing his love for the Maryland Terrapins. His passion for business growth, combined with his energetic and engaging coaching style, makes him one of the most sought-after speakers and trainers in the field of relationship marketing and referrals.

Description:

eferral Coach International is a premier coaching and training firm that helps businesses increase revenue and acquire more clients through referrals, introductions, and relationship-driven strategies. Led by Bill Cates, the company provides customized programs for professionals and organizations looking to grow their client base without heavy reliance on traditional marketing.
The firm focuses on three core areas:
✔ Relevance – Helping businesses craft compelling messaging that attracts Right-Fit Clients™
✔ Reputation – Establishing authority and credibility to make businesses referral-worthy
✔ Referrals – Implementing proven systems to generate consistent introductions and referrals
Referral Coach International offers:
The Cates Academy for Individuals – A self-paced, online video-training program for professionals looking to build a referral-based business
1:1 and Group Coaching – Personalized coaching programs to enhance client acquisition strategies and increase conversion rates
Corporate Training Solutions – Custom programs designed for sales teams and financial professionals seeking to maximize referrals and introductions
By implementing Bill Cates’ proven strategies, clients increase their revenue, reduce marketing costs, and build long-term, high-value client relationships. Referral Coach International has helped businesses achieve exponential growth through referrals and warm introductions, proving that the most effective marketing strategy is a relationship-driven approach.